Improving Website Performance
Website & Business Promotion; Ethical SEO; & Site Maintenance.
What do I do?!?
Website promotion; search engine optimisation; SEO training; and website maintenance.
My focus is on improving website performance, both in achieving good search engine listings, and generating improved visitor reaction by industry recommended, ethical, means. I also help owners of business websites to keep their content up-to-date and relevant.
If your business focus is in a specific geographic area or customer group, I can transform your website visitor reaction, usually without making major changes to your layout.
I don't claim to be a designer, however, I have created and upgraded a number of websites which have achieved a high, or vastly improved, search engine listing status and visitor response.
If you are not sure how well your website is performing please ask for an SEO review.
My aim is to work with you to improve the performance of your website.
Search Engine Optimisation and Website Maintenance
»» ATTRACT MORE VISITORS - GET MORE BUSINESS ENQUIRIES
»» IMPROVE YOUR SEARCH ENGINE STATUS, AND LOCAL LISTING POSITION
»» MAKE SURE YOUR PAGES ARE FULLY SEARCH ENGINE FRIENDLY
A perfectly reasonable missunderstanding about website optimisation is that if I type the name of a business into a search engine and that business comes up in the search engine results right near the top then a) it must be listed; and b) it will come up when searchers are looking for that business.
Well to some degree this is true. However, to do this the searcher must know the business name to get this quality of search engine listing.
If they don't know the business name, but do know what the business does or offers, they are very likely to use a 'generic' search term which perfectly describes that business. However, if that business website has not been optimised to 'catch' generic terms, it will not appear in the search engine listing.
My aim is to provide an efficient, professional service in all aspects of promoting your website and business, optimising your pages and, if required, maintaining your site. I get best results when I work alongside you, or your designer / webmaster, to achieve higher visitor numbers and increase relevant customer enquiries.
Based in Ely, Cambridgeshire, I am currently working with an Ely courier service; a wholesale plant nursery at Diss in Norfolk; a print business at Peterborough; a garden machinery supplier near Saffron Walden, Essex; a B & B in Ayr, Scotland; a buildings design professional who works throughout Suffolk, Norfolk and Cambridgeshire; a painter and decorator based in Ely, Cambridgeshire; a pasta and pizza restaurant in Wongaling, Mission Beach, Australia; and most recently a leading home interest PR and media agency.
Keeping It Up-To-Date
For most sites - large or small - there is a need for them to be regularly updated to provide visitors with current, relevant information. This could be with current prices, details, images, personnel, work done, or items for sale.
Research has shown that one of the biggest 'silent' website visitor turn-off's is being presented with out-of-date, irrelevant information.
To help you avoid this problem, I can agree a reasonably priced maintenance schedule whereby I remind you from time-to-time to keep your website current. You provide the information and material, (or ask me to produce it), and I make sure it gets published.