Improving Website Performance
Website & Business Promotion; Ethical SEO; & Site Maintenance
What do I do?!?
Website promotion; on-page & local search engine optimisation; SEO training; and website maintenance.
My focus is on improving website performance, both in achieving good search engine listings, and generating improved visitor reaction by industry recommended, ethical, means. I also help owners of business websites to keep their content up-to-date and relevant.
If your business focus is in a specific geographic area or customer group, I can transform your website visitor reaction, usually without making major changes to your layout.
I don't claim to be a designer, however, I have created and upgraded a number of websites using professionally designed templates which have achieved a high, or vastly improved, search engine listing status and visitor response.
If you are not sure how well your website is performing please ask for an SEO review.
My aim is to work with you to improve the performance of your business website
Search Engine Optimisation and Website Maintenance
On-Page & Local Search Engine Optimisation, (SEO), WORKS:
»» 13 websites optimised by me have a Page 1 position on Google
»» 10 of the websites I have optimised have maintained a Page 1 position on Google for more than 3 years
»» 2 of the websites managed/optimised by me have maintained long-term Page 1 positions on Google nationally
»» Business enquiry levels on websites optimised by me have increased dramatically
»» I review, make recommendations, and optimise websites and web pages for organisations large and small and website designers
»» I am working on, have managed and/or optimised 28 websites in recent years
»» I presently regularly maintain, optimise and upgrade 13 websites
Search Engine Optimisation, (SEO), and particularly On-Page and Local SEO, works!! And when carried out ethically and using industry recommended practices, sticks!! Therefore, my aim is to provide an efficient, professional service in all aspects of promoting your website and business, optimising your pages and, if required, maintaining your site. I get best results when I work alongside you, or your designer / webmaster, to achieve higher visitor numbers and increase relevant customer enquiries.
"Using" Well Defined Landing Pages
It is totally reasonable that some business website owners are not looking to generate sales or business enquiries directly from their web pages, however, some are. And for those of you who are, appreciating the importance of effective, well-structured landing pages is key to getting the most from the investment in your site. One of the specific services I offer is to analyse, identify and explain opportunities you might have for your site's landing pages. Please visit this page for more information.
Current SEO Clients
Based in Ely, Cambridgeshire, I am currently working with a wholesale plant nursery at Diss in Norfolk; a buildings design professional who works throughout Suffolk, Norfolk and Cambridgeshire; a well established guesthouse in Ayr, Scotland; a print business at Peterborough;; a painter and decorator based in Ely, Cambridgeshire; a pasta and pizza restaurant in Wongaling, Mission Beach, Australia; and most recently a Cambridgeshire domestic and commercial cleaning service, and an Ely locksmiths.
In the past twelve months I have also carried out one-off optimisation projects for a leading home interest PR and media agency, and a reputable garden machinery supplier based near Saffron Walden, Essex. Both sites were previously way down on the search engine results listings. They are now consistently found on page 1 or 2 of Google!
Keeping It Up-To-Date
For most sites - large or small - there is a need for them to be regularly updated to provide visitors with current, relevant information. This could be with current prices, details, images, personnel, work done, or items for sale.
Research has shown that one of the biggest 'silent' website visitor turn-off's is being presented with out-of-date, irrelevant information.
To help you avoid this problem, I can agree a reasonably priced maintenance schedule whereby I remind you from time-to-time to keep your website current. You provide the information and material, (or ask me to produce it), and I make sure it gets published.
For more specific information about recent and current projects please visit my new pages at: Neil Ford - Ely Website SEO